Last works
SiriusXM
Led the design and execution of an email marketing strategy (newsletter) focused on the conversion funnel from a 3-month free trial to a paid subscription. The strategy successfully guided users through the premium content offering and exclusive talent (e.g. Dua Lipa, Eminem) to increase the overall subscription rate.
Email Design
UI
UX
Eni.com
Strategic daily management of Eni’s core digital portals, focusing on the maintenance and evolution of the Enterprise Design System. Ensured strict adherence to Accessibility (WCAG) standards and brand consistency across all platforms, optimizing usability for a broad user base.
Design System
UI
Eni - Milano Cortina
End-to-end implementation of the dedicated portal for the Milano Cortina 2026 Winter Olympic and Paralympic Games. This high-visibility project was managed from concept to launch, ensuring the User Experience aligned with the institutional and promotional requirements of the event.
UI
Eni - Alpine
Design and launch of the high-impact landing page for the marketing campaign in collaboration with the Alpine F1 Team. The primary goal was to maximize user engagement and support the marketing objectives tied to the sports sponsorship.
UI
Sky Insider
End-to-end design and launch of Sky Insider, a premium news and sports content portal. I was responsible for the entire product architecture, creating a reserved user experience, and integrating the comprehensive subscription flow for both standalone users and existing SkyExtra customers to manage exclusive content access.
Design System
UI
UX
Sky Sport Highlights Room
Developed a centralized hub for all sports highlights. Key responsibilities included defining the User Experience (UX), establishing the dedicated Design System, and managing the monetization strategy (ADV management). The project aimed to create a single destination for all relevant sports content.
UI
UX
Design System
Sky Video
Daily operational management of the SkyVideo portal, with a strategic focus on the evolution and application of the Design System and continuous innovation of the video player. Ensured brand consistency and optimized the user interface to maximize engagement with video content.
UI
UX
Design System
Sky HBBTV
Full implementation of an HBBT (Hybrid Broadcast Broadband TV) portal for TV8 and Cielo channels. Managed the entire lifecycle, from TV-specific UX and UI to the implementation of the Design System, enabling viewers to access SkyVideo content directly from their connected television.
UI
UX
Design System
Last works
SiriusXM
Led the design and execution of an email marketing strategy (newsletter) focused on the conversion funnel from a 3-month free trial to a paid subscription. The strategy successfully guided users through the premium content offering and exclusive talent (e.g. Dua Lipa, Eminem) to increase the overall subscription rate.
Email Design
UI
UX
Eni.com
Strategic daily management of Eni’s core digital portals, focusing on the maintenance and evolution of the Enterprise Design System. Ensured strict adherence to Accessibility (WCAG) standards and brand consistency across all platforms, optimizing usability for a broad user base.
Design System
UI
Eni - Milano Cortina
End-to-end implementation of the dedicated portal for the Milano Cortina 2026 Winter Olympic and Paralympic Games. This high-visibility project was managed from concept to launch, ensuring the User Experience aligned with the institutional and promotional requirements of the event.
UI
Eni - Alpine
Design and launch of the high-impact landing page for the marketing campaign in collaboration with the Alpine F1 Team. The primary goal was to maximize user engagement and support the marketing objectives tied to the sports sponsorship.
UI
Sky Insider
End-to-end design and launch of Sky Insider, a premium news and sports content portal. I was responsible for the entire product architecture, creating a reserved user experience, and integrating the comprehensive subscription flow for both standalone users and existing SkyExtra customers to manage exclusive content access.
UI
UX
Design System
Sky Sport Highlights Room
Developed a centralized hub for all sports highlights. Key responsibilities included defining the User Experience (UX), establishing the dedicated Design System, and managing the monetization strategy (ADV management). The project aimed to create a single destination for all relevant sports content.
UI
UX
Design System
Sky Video
Daily operational management of the SkyVideo portal, with a strategic focus on the evolution and application of the Design System and continuous innovation of the video player. Ensured brand consistency and optimized the user interface to maximize engagement with video content.
UI
UX
Design System
Sky HBBTV
Full implementation of an HBBT (Hybrid Broadcast Broadband TV) portal for TV8 and Cielo channels. Managed the entire lifecycle, from TV-specific UX and UI to the implementation of the Design System, enabling viewers to access SkyVideo content directly from their connected television.
UI
UX
Design System